Cookie Policy


A cookie is a small data file that is transferred to your device (e.g. your phone or your computer). For example, a cookie could allow us to recognize your browser, while another could store your preferences. There are two types of cookies used on the Nikki Beach Website and App: (1) “session cookies” and (2) “persistent cookies.” Session cookies normally expire when you close your browser, while persistent cookies remain on your device after you close your browser, and can be used again the next time you access the Nikki Beach Website and App.

We also use other technologies with similar functionality to cookies, such as pixels, mobile identifiers, and tracking URLs, to obtain Log Data (as described in the Privacy Policy). For example, our email messages may contain tracking URLs to determine whether you have opened a certain message or accessed a certain link.


We use the following cookies:

  • Strictly necessary/technical cookies. These are cookies that are required for the operation of our website. They make traffic control possible from the server to various users at a time. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting/advertising cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. These cookies allow implementing efficiency parameters in the advertisements offered in the websites, based on information about your behavior. We may also share this information with third parties for this purpose.

We may also allow certain business partners to place these technologies on the Nikki Beach Website and App. These partners use these technologies to (1) help us analyze how you use the Nikki Beach Website and App, such as by noting the third party services from which you arrived, (2) market and advertise Nikki Beach services to you on the Nikki Beach Website and App and third party websites, (3) help us detect or prevent fraud or conduct risk assessments, or (4) collect information about your activities on the Nikki Beach Website and App, other sites, and/or the ads you have clicked on. For example, to help us better understand how people use the Nikki Beach Website and App, we work with a number of analytics partners, including Google Analytics.

Information from Google Analytics: Nikki Beach uses Google Analytics JavaScript software to monitor and report traffic and analyse how our customers interact with our websites. The IP addresses of all website visitors are anonymized.

Google Analytics is a processor for our data and has confirmed its commitment to GDPR compliance (hyperlink to There are several Cookies specifically used by Google Analytics as follows:

“utma” contains a random number and expires after 2 years

“utmb” contains a random number and expires after 30 minutes

“utmc” contains a random number and expires once you close your web browser

“utmz” contains a random number and expires after 6 months


The information gathered relating to the website is used to create reports. For more information, see If you do not wish to be tracked by Google Analytics on any website you may opt out by visiting the Google website and simply unsubscribing at the following link: (To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by clicking here.)

Third parties may also use such tracking technologies to serve ads that they believe are most likely to be of interest to you and measure the effectiveness of their ads both on the Nikki Beach Website and App and on other websites and online services. Targeting and advertising cookies we use may include Google, and other advertising networks and services we use from time to time. For more information about targeting and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page. To the extent advertising technology is integrated into the Nikki Beach Website and App and you opt-out of tailored advertising, you may still receive advertising content. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of these opt-out links and are not responsible for the availability or accuracy of these mechanisms.


Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar.

Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

Your mobile device may allow you to control cookies through its settings function. Refer to your device manufacturer’s instructions for more information.

If you choose to decline cookies, some parts of the Nikki Beach Website and App may not work as intended or may not work at all.