In 1998, Nikki Beach introduced the world to the ultimate beach club concept by combining the elements of dining, music, fashion, art and entertainment into one. Called the “Sexiest Place on Earth," by the London Observer and recently earning the coveted #1 spot on the Travel Channel's World's Sexiest Beach Bars list, Nikki Beach continues to make its mark in the hottest addresses and trendsetting locales worldwide. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury brand comprising of a Beach Club Division; a Nikki Beach Lifestyle Division (including an exclusive branding & clothing line, a music label and a VIP membership card program); a Global Sponsorships & Special Events Division and a Hotel, Resort & Spa Division.
Nikki Beach can now be experienced in ten cities, in eight different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain and pop-up locations in Cannes, France during the Cannes International Film Festival and in Canada during the Toronto International Film Festival. The Hotel, Resort & Spa division has a current location in Koh Samui, Thailand and over the next few years will be opening Nikki Beach Hotels, Resorts & Spas in Europe (Croatia, Cyprus and Greece) and in the Middle East & Africa (Qatar and Cape Verde).