In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach; the ultimate beach club concept that combines the elements of entertainment, dining, music, fashion, film and art into one. Called the “Sexiest Place on Earth," by The London Observer and recently earning the coveted #1 spot on the Travel Channel's World's Sexiest Beach Bars list, Nikki Beach continues to make its mark in the hottest addresses and trendsetting locales worldwide. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle & hospitality brand comprising of a Beach Club Division; a Lifestyle Division (including an exclusive branding & clothing line found at the Boutiques located at all Nikki Beach locations, a music label and Nikki Style Magazine, a luxury travel, fashion & lifestyle publication produced three times a year); a Special Events Division and a Hotels & Resorts Division.
Nikki Beach can now be experienced in eleven cities, in eight different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain and pop-up locations in Cannes, France during the Cannes International Film Festival, Canada during the Toronto International Film Festival and in Park City, Utah, USA during the Sundance Film Festival. The Beach Club & Restaurant division will open a Nikki Beach Ibiza (Summer 2013) and a Nikki Beach Phuket (late 2013). The Hotels & Resorts division has a current location in Koh Samui, Thailand and over the next few years will be opening properties in the Maldives (Quarter 1 of 2014); Bodrum, Turkey (Summer 2014); Porto Heli, Greece (Summer 2014); Phuket, Thailand; Hvar, Croatia; and Paphos, Cyprus, among others.