n 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, French West Indies; Marbella, Spain; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Bali, Indonesia; Monte Carlo, Monaco; and Dubai, UAE. Nikki Beach has pop-up locations during the Cannes and Toronto Film Festivals. The Hotels & Resorts division has properties in Koh Samui, Thailand and Porto Heli, Greece. In 2016, Nikki Beach will be opening a beach club in Versilia, Italy, as well as resorts in Dubai, UAE and Bodrum, Turkey.