n 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach; the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film, and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle & hospitality brand comprising of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Phuket, Thailand; Porto Heli, Greece; Bali, Indonesia; and opening soon will be Dubai, UAE. Nikki Beach can also be enjoyed at pop-up locations during the Cannes,Toronto & Sundance Film Festivals and for the 2015 summer season on the rooftop of the Fairmont Monte Carlo. The Hotels & Resorts division has a current location in Koh Samui, Thailand & Porto Heli, Greece and in 2016 will be opening a property in Dubai, UAE.