n 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach; the ultimate beach club concept that combines the elements of entertainment, dining, music, fashion, film and art into one. Called the “Sexiest Place on Earth,” by The London Observer, Nikki Beach continues to make its mark in the hottest addresses and trendsetting locales worldwide. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle & hospitality brand comprising of a Beach Club Division; a Lifestyle Division (including an exclusive branding & clothing line found at the Boutiques located at all Nikki Beach locations, a music label and Nikki Style Magazine, a luxury travel, fashion & lifestyle publication produced two times a year); a Special Events Division; Hotels & Resorts Division and Nikki Cares, a 501c3 Non-Profit Charity Division.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Phuket, Thailand; Porto Heli, Greece; Bali, Indonesia; and pop-up locations in France during the Cannes International Film Festival; Canada during the Toronto International Film Festival; and the USA during the Sundance Film Festival. The Hotels & Resorts division has a current location in Koh Samui, Thailand & Porto Heli, Greece and in 2015 will be opening a property in Dubai, UAE.