n 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach; the ultimate beach club concept that combines the elements of entertainment, dining, music, fashion, film and art into one. Called the “Sexiest Place on Earth,” by The London Observer, Nikki Beach continues to make its mark in the hottest addresses and trendsetting locales worldwide. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle & hospitality brand comprising of a Beach Club Division; a Lifestyle Division (including an exclusive branding & clothing line found at the Boutiques located at all Nikki Beach locations, a music label and Nikki Style Magazine, a luxury travel, fashion & lifestyle publication produced two times a year); a Special Events Division and a Hotels & Resorts Division.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Phuket, Thailand; Porto Heli, Greece; Bali, Indonesia and pop-up locations in Cannes, France during the Cannes International Film Festival, Canada during the Toronto International Film Festival and in Park City, Utah during the Sundance Film Festival. The Hotels & Resorts division has a current location in Koh Samui, Thailand & Porto Heli, Greece and over the next few years will be opening properties: Dubai; Bodrum, Turkey; Phuket, Thailand; Hvar, Croatia; and Paphos, Cyprus, among others.